17/06/2008: The Hotusa Group presents Style Trendy & Elegant Hotels, a collection of establishments symbolising a new “Lifestyle”

The Hotusa Group has presented Style Trendy & Elegant Hotels, a new brand specializing in the representation of emblematic and exclusive establishments at international level, which adapt to the new lifestyle of the modern tourist. Under the motto “Hotels for celebrating Life”,  Style T&E Hotels has been launched with a portfolio of 47 establishments spread over Spain, France, Portugal, Czech Republic, Belgium, the U.S.A., Argentina and Mexico.

Endowed with a solid backing for distribution and sales, guaranteed by the fact that the brand forms part of the Hotusa Group, Style T&E Hotels, the first European hotel representative, has the intention of reaching the figure of 200 hotels, 200,000 booked hotel nights and a turnover of 40 million euros by the end of 2009.

This collection emerges through Hotusa Group’s strategy to take a step ahead in providing value for its associated hotels by means of innovative promotional and sales tools, allowing them to highlight the features that differentiate each one of the member hotels in the marketplace. The Hotusa Group chairman, Amancio López Seijas, asserted during presentation of the brand that Style T&E Hotels “is a logical evolution towards the specialization that hotel consortia like Hotusa Hotels must extend”. López Seijas also gave affirmation that this enterprise “is the result of a profound analysis of trends in the habits of tourists in the 21st century and is intended to become a global reference in the creation, circulation and commercialization of experiences in the hotel sector at international level”.

On his part, the Brand Manager of Style T&E Hotels, Xavier Albert, added that, “our distinguishing element with respect to other hotel representative companies is the fact that, besides the usual sales and distribution tools, we offer innovative marketing assessment services allowing us to enhance the proposals which differentiate each hotel and improve their positioning in the marketplace”.

Albert pointed out that the selection of member hotels “is not strictly based on establishment category or type criteria, although there is a certain tendency to go for the most avant-garde”. The portfolio includes establishments that are stylish, with impressive architecture and carefully studied interior decoration, whether avant-garde, contemporary or classical, with excellent facilities and highly personalised servicing. All the hotels, in addition, have an extra detail, a plus sign, that turns them into places for new experiences: the latest, fashionable bar, a swimming pool on a terrace overlooking the city, a chef with a Michelin star, a spa or wellness centre, a golf course, etc.

Style T&E Hotels are located in the most exclusive spots in the world, from Midtown Manhattan to the Champs Elysées in Paris, through Lisbon, Prague, Rome, Buenos Aires, Madrid, Barcelona or other less urban destinations like Cascais (Portugal) or Ibiza.


Style T&E Presentation